Why the Name?

Uproot /ʌpˈruːt/  means to pull a plant including its roots out of the ground. Since our first raw material was cassava, a very popular root vegetable and Our main join is to fight against plastic pollution; we stand here to uproot the system against single use plastic while using the best root to do so.

Our Mission

We are a social start-up that seeks to fulfill this growing boom of custumers demanding for better alternatives as we’re building the plastic-free future by turning plant-based materials into a replacement for single use plastic.

Our Story

Friends and university classmates Doris Woitschach and Jessica Gonzalez, both originally from Paraguay, had the idea for UpRoot in 2021. Their journey started when they decided to do something impactful.

In their country that is known for its cassava, they got to work and researched and researched ways to upcycle this rich root vegetable, and that’s where, with the help of fellow classmate J.E. Lu, they found a way the right technology in Taiwan R.O.C. to developed UpRoot’s first product in line, a cassava starch-based straw.

They want to help and create a community that cares about the Earth. They believe the best way to make the environment better is if everyone gets involved.

And today, UpRoot is here to provide solution to brands that want to go green and don’t know how.

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