Our Mission

UpRoot creates biodegradable plastic raw material and alternative plastic products, proving business with environmentally friendly, high-quality plastic alternatives.

We are a start-up that seeks to fulfill this growing boom of customers demanding better alternatives as we’re building a plastic-free future by turning cassava into a replacement for single-use plastic.

Our biodegradable alternative decomposes within 180 days – 500x faster than plastic. It looks like plastic, it acts like plastic, but once you’re done, you can just throw it into your food waste bin.

Our Story

Friends and university classmates Doris Woitschach and Jessica Gonzalez, both originally from Paraguay, had the idea for UpRoot in 2021. Their journey started when they decided to do something impactful.

In their country that is known for its cassava, they got to work and researched and researched ways to upcycle this rich root vegetable, and that’s where, with the help of fellow classmate J.E. Lu, they found a way the right technology in Taiwan R.O.C. to developed UpRoot’s first product in line, a cassava starch-based straw.

They want to help and create a community that cares about the Earth. They believe the best way to make the environment better is if everyone gets involved.

And today, UpRoot is here to provide solution to brands that want to go green and don’t know how.

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